If There Are So Many Advantages to Selling National Brands,why

question 22

Multiple Choice

If there are so many advantages to selling national brands,why do retailers even carry private brands?

• A)Private labels yield higher margins to retailers.
• B)Private labels require less investment from a retailer from design to display.
• C)Customers have loyalty to national brands.
• D)National brands are better quality overall than private brands.
• E)National brands offer a retailer more flexibility on how merchandise is displayed and advertised.

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