The Grouped Location Approach Is Based on the Principle of ________

question 19

Multiple Choice

The grouped location approach is based on the principle of ________, which states that a cluster of similar and complementary retailing activities will generally have greater drawing power than isolated stores that engage in the same retailing activities.

• A) multiple risk
• B) analog approach
• C) cumulative attraction
• D) consumer spotting
• E) diminishing adjacent