What Is the Easiest Way for Retailer That Has a CRM

question 49

Multiple Choice

What is the easiest way for retailer that has a CRM program to determine the location of new stores?

• A)ask customers where they shop
• B)review the customer database to see where customers live
• C)track sales in stores
• D)track Internet sales
• E)distribute customer surveys asking customer store preferences

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Definitions:

Synergy

Occurs when the whole is greater than the sum of its parts. When applied to mergers, a synergistic merger occurs when the postmerger earnings exceed the sum of the separate companies’ pre-merger earnings.

Pro Forma Cash Flows

Projected cash inflows and outflows that are expected to occur as a result of a proposed financial decision or investment.

Hostile Takeover

An acquisition attempt by a company or individual without the consent or cooperation of the target company's board of directors.

Investment Banking Firm

An establishment engaged in finance that helps people, businesses, and government bodies acquire funds by underwriting or serving as the representative of the client in the release of securities.