Which of the Following Is TRUE Regarding the Customer Pyramid

question 66

Multiple Choice

Which of the following is TRUE regarding the customer pyramid?

• A)Customers in the Iron segment in the customer pyramid need special attention from the retailer to grow their potential to be better customers.
• B)All customers regardless of their segment must receive equitable promotional benefits.
• C)Customers in the Lead segment may actually cost the retailer money to serve them.
• D)Customers in the Gold segment are the most profitable and loyal customers.
• E)Customer in the Platinum segment place little emphasis on customer service.

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Definitions:

Deontology

An ethical theory that suggests actions should be judged moral or immoral based on rules, regardless of the outcomes those actions produce.

Framework For Ethics

A set of principles designed to guide the decision-making process by establishing standards of right and wrong.

Ethical Issue

A dilemma or situation that requires a person or organization to choose between alternatives that must be evaluated as right (ethical) or wrong (unethical).

Zero Tolerance Policy

A policy that enforces strict consequences for specific offenses, without exceptions.