What Is Wrong with a CRM Program That Encourages Repeat

question 37

Multiple Choice

What is wrong with a CRM program that encourages repeat buying by offering price discounts?

• A)These CRM programs can be easily copied by competitors and they encourage customers to always be looking for the best deal rather than encouraging a relationship with one retailer.
• B)These CRM programs actually cost the customer more and can damage the relationship between the retailer and the customer.
• C)These CRM programs are very successful and make the retailer an unreasonable amount of profit.
• D)These CRM programs encourage the customer to shop with the competitors.
• E)These CRM programs are discouraged by the retailer sales associates because it causes them more labor.

---

Definitions:

Visible Tattoos

Tattoos located on parts of the body that are not typically covered by clothing, making them visible to others.

Anxiety

An emotion characterized by feelings of tension, worried thoughts, and physical changes like increased blood pressure.

Ordinary Response

A typical or expected reaction to a given situation based on common behavior or societal norms.

Adaptive Response

A reaction or adjustment by an organism or system that helps maintain or restore a state of balance or appropriate functioning in response to environmental changes.