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What Is a Customer Lifetime Value (CLV), and How Is

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What is a customer lifetime value (CLV), and how is it estimated?


Definitions:

Wealth

The abundance of valuable financial assets or physical possessions which can be converted into a form that can be used for transactions.

Flow Measure

A type of economic measurement that is recorded over a specific period of time, such as income or expenditure.

Demand Curves

A graphical representation showing the relationship between the price of a good and the quantity of that good consumers are willing to purchase at different prices.

Complements

Products that are frequently consumed in conjunction with one another, where a rise in demand for one results in a boost in demand for the other.

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