The Executives for JCPenney Sets the Retail Objective for the Company.These

question 34

Multiple Choice

The executives for JCPenney sets the retail objective for the company.These objectives are broken down in order to create the objectives for each merchandise category,as well as for each region of the country.Further breakdowns of the objectives occur when the executives' objectives reach the buyers who must personalize those objectives.This is an example of ______________ planning.

• A)accountable design
• B)decentralized
• C)functional development
• D)indirect
• E)top-down

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