Building Store Loyalty by Targeting Customers,and Better Meeting Their Needs

question 88

Multiple Choice

Building store loyalty by targeting customers,and better meeting their needs can:

• A)annoy occasional shoppers
• B)improve customer satisfaction
• C)attract new shoppers
• D)inhibit customer growth
• E)prohibit the variety of assortments in a category

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Definitions:

Bandura

Albert Bandura, a psychologist who is known for his work on social learning theory and the concept of self-efficacy.

Trust Vs. Mistrust

The first stage in Erik Erikson's theory of psychosocial development, where infants develop a sense of trust or mistrust largely depending on the reliability and care of their primary caregivers.

Industry Vs. Inferiority

The fourth stage in Erik Erikson's theory of psychosocial development, occurring during childhood, where children develop a sense of pride and competence through mastery of tasks.

Autonomy Vs. Doubt

A stage in Erik Erikson's theory of psychosocial development where toddlers develop independence and self-esteem if encouraged, or feelings of shame and doubt if overly restricted.