Positioning Is the Design and Implantation of a Retail Mix

question 71

True/False

Positioning is the design and implantation of a retail mix to create an image of the retailer in the customer's mind relative to its competitors.

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Definitions:

Exclusive Distribution

A market strategy where a manufacturer restricts the distribution of a product to a single distributor or a few selected distributors.

Driving Time

The amount of time spent driving from one location to another, often considered in planning routes or estimating travel time.

Proximity

The state of being physically close or near, often used in marketing to discuss the importance of location in consumer behavior and retail strategy.

Hours of Operation

The specific times during which a business is open to customers.