Examlex
Which of the following is NOT true in describing loyalty programs?
Attitude
A psychological construct representing an individual’s degree of like or dislike, favor or disfavor, towards a person, object, or idea.
Beliefs
Convictions or acceptances that something exists or is true, especially without empirical evidence.
Communication Model
A theoretical framework that outlines how messages are transmitted and received between senders and receivers, including components like encoding, medium, decoding, and feedback.
Persuasion
Engaging in activities aimed at altering a person's opinions, emotions, or conduct through persuasive discourse, rationalization, or attraction.
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