Channel Migration Occurs When a Customer Collects Information About a Product

question 52

True/False

Channel migration occurs when a customer collects information about a product through one retailer,but then purchases the product at a competitor.

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Definitions:

Group Development

The process through which a group evolves and progresses in terms of structure, interaction, and achieving collective goals.

Formalization

Formalization refers to the process of defining and instituting formal rules, procedures, and structures within an organization to standardize operations.

Coordination

The act of organizing or aligning activities, tasks, or individuals to operate efficiently towards a common goal.

Advocate

A person who publicly supports or recommends a particular cause or policy, or acts in the defense or support of others.