If a Retailer Plans to Use the Online Channel Synergistically

question 60

Multiple Choice

If a retailer plans to use the online channel synergistically with other channels,it can expect:

• A)its multichannel customers to make more purchases
• B)massive cannibalization
• C)a decrease in sales from all of its other channels
• D)customers to research on the website and shop in competitive stores
• E)sales to stabilize equally among the channels

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Definitions:

Net National Product

The total market value of all final goods and services produced by the residents of a country in a given time period, minus depreciation.

Real GDP

Gross Domestic Product adjusted for inflation, measuring the value of goods and services produced by a country in real terms.

Base Year

A specific year against which economic growth is measured, serving as a standard comparison for financial indices and economic data.

Economic Activity

All actions that involve producing, trading, selling, and buying goods and services within an economy.