A Price Experiment

question 8

Multiple Choice

A price experiment

• A) can be used to measure the price sensitivity of customers.
• B) cannot be performed if the retailer uses POS terminals.
• C) is a less accurate method of determining buyer response to price changes than a consumer panel.
• D) is useful for obtaining data for a cost-oriented pricing strategy.
• E) is a risky procedure when competition is a factor.

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