The First Step in the CRM Process Is _____

question 75

Multiple Choice

The first step in the CRM process is _____.

• A) analyzing data
• B) collecting customer data
• C) developing CRM programs
• D) implementing programs
• E) rewarding loyal customers

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Definitions:

Value Chain

Value Chain is a model that outlines the full range of activities required to create a product or service, from initial conception through to the final sale.

Inventory Accounts

Inventory accounts are accounting records that track the quantity and value of products a company holds for sale.

Raw Materials

Basic materials or substances used in the production or manufacturing process to create finished goods.

Finished Goods

Merchandise that has concluded its fabrication phase and is set for market sale to end-users.