What Is Customer Alchemy

question 46

Multiple Choice

What is customer alchemy?

• A) Converting iron and gold customers into platinum customers
• B) Offering more products to existing customers
• C) Increasing the data collection from only platinum and gold customers
• D) Creating a group of customers bound together by loyalty to a retailer
• E) Tailoring loyalty programs to suit customers' needs

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Definitions:

Somatic

Pertaining to or affecting the body, especially as distinct from the mind or the environment.

Pituitary Gland

A small endocrine gland in the brain that produces hormones influencing various bodily functions, including growth, metabolism, and reproduction.

Master Gland

A term commonly used to describe the pituitary gland due to its key role in regulating numerous other endocrine glands and their hormone production.

Adrenal Gland

A pair of endocrine glands that sit just above the kidneys and produce hormones such as adrenaline and cortisol, which help control heart rate, blood pressure, and other bodily functions.