A(n)_____ Forms the Foundation for All CRM Activities

question 24

Multiple Choice

A(n) _____ forms the foundation for all CRM activities.

• A) frequent purchaser program
• B) loyalty program
• C) 1-to-1 retailing program
• D) RFM analysis
• E) customer database

---

Definitions:

Price Bartering

The negotiation process between buyer and seller to settle on a mutually agreeable price for goods or services.

Operational Code

A set of guidelines or principles that govern the operations, behavior, or decision-making process within an organization or system.

Ethical Situations

Scenarios that require individuals or organizations to make choices based on moral principles and values.

Principle-Based

Relating to or denoting an approach that relies on a set of guiding principles or values to dictate how something is to be done or managed.