Which of the Following Statements Is True of Frequent-Shopper Programs

question 23

Multiple Choice

Which of the following statements is true of frequent-shopper programs?

• A) They are highly beneficial for building long-term customer loyalty.
• B) The discounts offered appeal mostly to price-conscious customers.
• C) Customers are able to clearly differentiate the programs offered by different retailers.
• D) Competitive advantages gained from these programs are sustainable.
• E) Effective frequent-shopper programs are easy to develop.

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Definitions:

Debit And Credit Cards

Payment cards where debit cards draw directly from the user's bank account, while credit cards offer a line of credit from the issuing institution.

Purchases

Transactions where goods or services are acquired in exchange for money or other forms of payment.

Aeon

An immeasurably long period of time, often used in the context of cosmic or geological epochs.

Carrefour

Carrefour is a multinational retailer headquartered in France, known for being one of the largest hypermarket chains in the world, offering a wide range of food and non-food products.