Which of the Following Statements Does NOT Describe Personalization Implemented

question 16

Multiple Choice

Which of the following statements does NOT describe personalization implemented as a CRM program?

• A) It overcomes a limitation of CRM strategies which treat all customers in a platinum segment as identical.
• B) With the availability of customer-level data and analysis tools,retailers can now economically offer unique benefits and target messages to individual customers.
• C) The Internet channel provides an opportunity for retailers to automate personalization and efficiently develop relationships similar to those that many small local retailers have with customers.
• D) It helps retailers to convert their unprofitable customers in the lead segment in the customer pyramid to best customers.
• E) The effective use of customer information in personalization programs creates the positive feedback cycle in the CRM process.

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Definitions:

Factor Analyses

A statistical technique designed to discover the latent factors responsible for the observed correlation patterns among a set of variables.

Correlation Matrices

A table showing correlation coefficients between sets of variables, revealing how changes in one variable are associated with changes in another.

Superfactors

Refers to overarching dimensions of personality identified in the study of psychology, such as those found in the Five-Factor Model.

Thematic Apperception Tests

A projective psychological test used to reveal a person’s social drives or needs by their interpretation of a series of pictures of emotionally ambiguous situations.