Which of the Following Statements Is NOT TRUE of Frequent-Shopper

question 72

Multiple Choice

Which of the following statements is NOT TRUE of frequent-shopper programs?

• A) Frequent-shopper programs are programs that identify and provide rewards to customers who patronize a retailer.
• B) Frequent-shopper programs are also commonly called loyalty programs.
• C) Frequent-shopper cards are issued on the basis of market basket analysis.
• D) Frequent-shopper programs include a private-label credit card offered by a retailer.
• E) Frequent-shopper programs can provide customer information automatically to the retailer when customers have their program card scanned at the time of transaction.

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Definitions:

Species

A collection of organisms that are alike and can interbreed to produce offspring that are also capable of reproduction.

Behaviorism

A theory in psychology that emphasizes the study of observable behaviors and their environmental determinants, rather than internal states.

Edward Titchener

A British psychologist who founded structuralism, aiming to break down mental processes into the most basic components.

Hermann Ebbinghaus

A German psychologist known for his pioneering work in the study of memory, notably for developing the forgetting curve and the spacing effect.