Which of the Following Statements Is True of the Gold

question 36

Multiple Choice

Which of the following statements is true of the gold segment members in the customer pyramid?

• A) Price plays a greater role in their decision making process.
• B) The gold segment members place more value on customer service.
• C) Their spending levels and profitability do not warrant special treatment.
• D) They demand a lot of attention but buy very little from retailers.
• E) This segment is composed of the customers with the top 25 percent CLVs.

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Definitions:

Parapsychology

The study of mental phenomena that are excluded from or inexplicable by orthodox scientific psychology, such as telepathy and psychokinesis.

ESP Phenomenon

Extra-sensory perception; claimed perception of information not gained through the known human senses and not deducible from previous experience.

Scientific Testing

A methodological process of experimenting and observation to acquire new knowledge, validate theories, or test hypotheses under controlled conditions.

Principle Of Proximity

A principle in gestalt psychology that individuals perceive objects close to each other as forming a group.