_____ Uses the Data on Recent Purchases Made by Customers

question 6

Multiple Choice

_____ uses the data on recent purchases made by customers to evaluate the potential contribution of each customer segment.

• A) Market basket analysis
• B) RFM analysis
• C) 1-to-1 retailing
• D) Add-on selling
• E) Share of wallet analysis

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Definitions:

Bond

A security issued by a borrower that obligates the issuer to make specified payments to the holder over a specific period. A coupon bond obligates the issuer to make interest payments called coupon payments over the life of the bond, then to repay the face value at maturity.

Standard Deviation

A statistical measure of the dispersion or spread of a set of data points or investment returns around their mean.

Expected Return

The predicted amount of profit or loss an investment is expected to generate over a specific time period.

Probability Distribution

A mathematical formulation that presents all potential values and their chances for a random variable within a particular range.