The Bird of Paradise Is One of the World's Most

question 37

Multiple Choice

The Bird of Paradise is one of the world's most attractive tropical flowers. When Josiah, who owns Joe's Flower Shop, knows he's receiving flowers from Hawaii, he emails all his customers whom he knows will like the flower and informs them of the expected shipment. Josiah's program is an example of

• A) a frequent-shopper program.
• B) a loyalty program.
• C) gaining competitive advantage.
• D) add-on selling.
• E) 1-to-1 retailing.

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Definitions:

Hispanic Females

Women who identify with Hispanic culture, which includes individuals of countries where Spanish is spoken, particularly in Latin America and Spain.

United States

A country located in North America, comprising 50 states, a federal district, five major self-governing territories, and various possessions.

Semantic Memory

A component of long-term memory that processes ideas and concepts not drawn from personal experience, encompassing knowledge of facts, meanings, and language usage.

Cognitive Abilities

The mental capabilities involved in performing tasks, problem-solving, and making decisions, such as perception, memory, and reasoning.