When Using the Analog Approach, the Retailer Finds a Site

question 54

True/False

When using the analog approach, the retailer finds a site and then describes the desired trade area characteristics.

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Definitions:

Complimentary

Given free of charge, often as a courtesy or for promotional purposes.

Introductory

Pertaining to the beginning or initial phase of something, often used to describe the first exposure to a topic or the initial version of a product.

Demonstration

The act of showing how a product or service works, often used as a sales technique to provide visual and practical proof of benefits.

Product

Any item or service that is offered to the market to fulfill a want or need.