Ashley's Is a Clothing Retailer

question 29

Multiple Choice

Ashley's is a clothing retailer.It recently launched a new range of cotton and linen clothing aimed at women in the Middle East countries.Light fabrics are preferred in these countries owing to the hot climate.The segmentation approach used by Ashley's is:

• A) lifestyle segmentation.
• B) geographic segmentation.
• C) demographic segmentation.
• D) psychographic segmentation.
• E) geodemographic segmentation.

---

Definitions:

ATC Curve

A graphical representation of the average total cost of producing various quantities of output, showing how unit costs change with changes in output level.

AVC Curve

A graph that represents the average variable cost of producing each quantity of output, showing how these costs vary with changes in output levels.

Short-Run Situation

A period in which at least one of a firm's inputs is fixed, limiting its capacity to adjust output levels quickly.

Marginal Revenue

The increase in revenue a business gets from the sale of an extra unit of a product or service.