Which of the Following Segmentation Methods Would Be Most Appropriate

question 14

Multiple Choice

Which of the following segmentation methods would be most appropriate for a retailer selling MP3 players mainly targeting college students?

• A) Geographic segmentation
• B) Buying situation segmentation
• C) Demographic segmentation
• D) Benefit segmentation
• E) Personality segmentation

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Definitions:

Environmental Factors

Various external elements, including economic, social, political, and ecological influences, that can affect an organization’s operation.

HRM

Human Resource Management, the strategic approach to the effective management of people in an organization, focusing on policies and systems.

Environmental Scanners

Individuals or tools that continuously monitor an organization’s external and internal environment to detect early signs of opportunities and threats that may influence strategic planning.

Critical Events

Significant occurrences that have a profound impact on an organization, requiring immediate attention and action.