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A retailer in Lincoln, Nebraska, who wants to open a store that will sell surfboards and surfing accessories finds that the local market is very small. He would be able to serve a national market better by means of Internet marketing. Which factor for evaluating a market segment is seen in the given scenario?
Pure Rate
The interest rate exclusive of all other elements such as risk premium, inflation, or other costs often considered the real rate of interest with no adjustments.
Default Risk Premium
The additional yield that a borrower must offer to compensate lenders for the risk that the borrower may fail to make required payments.
Corporate Bond
A type of debt security issued by corporations to finance their operations, projects, or expansion plans.
Treasury Bills
Short-term government securities issued at a discount from the face value and maturing at par, used to finance government spending.
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