A Retailer in Lincoln, Nebraska, Who Wants to Open a Store

question 88

Multiple Choice

A retailer in Lincoln, Nebraska, who wants to open a store that will sell surfboards and surfing accessories finds that the local market is very small. He would be able to serve a national market better by means of Internet marketing. Which factor for evaluating a market segment is seen in the given scenario?

• A) Competition
• B) Substantiality
• C) Reachability
• D) Actionability
• E) Identifiability

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Definitions:

Policies

Deliberate plans of action, guidelines, or principles designed to influence and determine decisions, actions, and other matters.

Supermax Prison

A high-security prison designed to house and manage the most dangerous inmates with very restrictive conditions.

Nickname

An informal, often descriptive name given to a person or thing instead of or in addition to their formal name, usually reflecting some characteristic or attribute.

Rehabilitation

A process aimed at enabling individuals who have committed crimes to reintegrate into society as law-abiding citizens through various forms of treatment, education, and support.