Which of the Following Segmentation Methods Would Be Most Appropriate

question 51

Multiple Choice

Which of the following segmentation methods would be most appropriate for a retailer selling beach apparel?

• A) Geographic segmentation
• B) Buying situation segmentation
• C) Demographic segmentation
• D) Benefit segmentation
• E) Personality segmentation

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Definitions:

Aggregate Planning

A marketing activity that aims to match supply and demand by adjusting production rates, workforce levels, and inventory levels, over a medium-range period.

Hire Workers

The process of recruiting, interviewing, and employing individuals to perform tasks or jobs within an organization.

Lay Off Workers

The process of temporarily or permanently removing employees from their positions due to economic downturns, organizational restructuring, or cost-cutting measures.

Aggregate Plan

A process in operations management used to develop, analyze, and maintain a preliminary, approximate schedule of the overall operations of an organization.