________ Is the Segmentation Scheme Which Is Based on the Principle

question 21

Multiple Choice

________ is the segmentation scheme which is based on the principle that "birds of a feather flock together."

• A) Benefit segmentation
• B) Buying situation segmentation
• C) Composite segmentation
• D) Geodemographic segmentation
• E) Psychographic segmentation

---

Definitions:

Liability

A legal responsibility or obligation, typically involving financial restitution.

Strict Liability

A legal doctrine that holds an individual or entity responsible for their actions or products, without the plaintiff needing to prove negligence or fault.

Criminal Negligence

A reckless disregard for the safety or lives of others, which is so severe it is considered a criminal offense.

Criminal Recklessness

The act of knowingly engaging in conduct that poses a substantial and unjustifiable risk of harm to others.