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The Chinese Distribution System

question 11

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The Chinese distribution system:


Definitions:

Public Relations Campaign

A strategic communication process that builds mutually beneficial relationships between organizations and their publics.

Target Corporation

An American retail corporation, the eighth-largest in the United States, which operates a chain of discount stores offering various goods.

Shareholders

Individuals or entities that own one or more shares of stock in a corporation, giving them partial ownership and usually voting rights.

Tender Offer

A tender offer is a proposal made publicly by an individual, company, or group to purchase a significant percentage of another company's stock or bonds at an above-market price.

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