Kaiser Marketing Recently Conducted a Survey on Behalf of Health

question 10

Multiple Choice

Kaiser Marketing recently conducted a survey on behalf of Health Products.The primary purpose of the survey was to illustrate to Health Products that it was relying on results of previous studies that,according to Kaiser,were unreliable due to the wording of the survey questions.To prove this point,Kaiser conducted a two-prong survey.In the first prong,the survey questions were worded such that the answers tended to sound positive.In the second prong,the survey questions were re-worded such that the answers tended to convey a negative feeling.Both sets of survey questions should have resulted in similar results as the information solicited was essentially identical.However,the survey results varied significantly.This survey best illustrates which one of the following?

• A)mental accounting
• B)overconfidence
• C)self attribution bias
• D)confirmation bias
• E)frame dependence

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Definitions:

Cells

are the basic building blocks of all living organisms, ranging from single-celled bacteria to complex multicellular humans.

Internal Structures

The organization or arrangement of the parts inside a system, body, or object.

Ecosystem

A community of living organisms in conjunction with the nonliving components of their environment, interacting as a system.

Interacting Organisms

Living entities that engage in relationships with one another within an ecosystem, such as competition, predation, symbiosis, and parasitism.