Examlex
Ethical relativism refers to a philosophy that dictates that individuals must only make such choices that offer the greatest good for the greatest number of people.
Multiproduct Branding
A brand strategy where a single brand covers multiple products or services, promoting a consistent image and identity across various market segments.
Multibrand Strategies
Marketing tactics that involve a company maintaining multiple brands within the same product category to target different market segments.
Advantages
The benefits or positive aspects that contribute to achieving a specific objective or enhanced competitive position.
Packaging Benefits
The advantages derived from how a product is packaged, which can include protection, marketing, convenience, and information transmission.
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