Which of the Following Statements Is True of the Sources

question 89

Multiple Choice

Which of the following statements is true of the sources of competitive advantage?

• A)The best companies choose one source of competitive advantage and perfect it.
• B)When companies improve one source of competitive advantage, others suffer.
• C)It is possible to improve quality and also enhance speed.
• D)Trade-offs do not occur among the six sources of competitive advantage.
• E)It is possible to improve more than one source, but they should be tackled one at a time.

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Definitions:

Line Extension

A marketing strategy where a company introduces additional items in the same product category under the same brand name, such as new flavors, sizes, or other variations.

Brand Dilution

The weakening of a brand's power and value due to overuse, overextension, or ineffective marketing strategies, leading to a loss of brand exclusivity and consumer confusion.

Low-calorie Chip

A snack food designed with reduced caloric content compared to traditional chips, often through alternative ingredients or cooking methods.

Brand Extension

The strategy of using an existing brand name for new products in different categories to leverage brand equity.