When a Company Operates in the Markets of Two or More

question 54

Multiple Choice

When a company operates in the markets of two or more different countries,its foremost strategic decision is

• A)whether to use strategic alliances to help defeat its rivals.
• B)whether to vary the company's competitive approach to fit specific market conditions and buyer preferences in each host country or whether to employ essentially the same strategy in all countries.
• C)whether to maintain a national (one-country)manufacturing base and export goods to the other countries.
• D)which foreign companies to team up with via strategic alliances or joint ventures.
• E)whether to test the waters with an export strategy before committing to some other competitive approach.

---

Definitions:

Second Quartile

The median of a data set, dividing the data into two equal parts where half the numbers are above it and half are below.

Hours

Units of time, each equal to 60 minutes, commonly used to measure duration or the length of time events occur.

Playing Video Games

Engaging in electronic games controlled by user inputs through a computer system, console, or mobile device.

Median

The middle value of a data set when it is ordered from least to greatest, or the average of the two middle values if there is an even number of data points.