The Strategic Impetus for Forward Vertical Integration Is to

question 28

Multiple Choice

The strategic impetus for forward vertical integration is to

• A)gain better access to end users,improve market awareness,and/or include the end user's purchasing experience as a differentiating feature.
• B)the opportunity to capture the profits being earned by forward distribution allies (and thereby increase the company's own profits).
• C)reduce or eliminate disruptions in the delivery of the company's products to end users.
• D)avoid channel conflict.
• E)expand a company's geographic coverage.

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Definitions:

Marshall Plan

A U.S. program enacted in 1948 that provided more than $12 billion in financial support to assist in the reconstruction of Western European countries following World War II's conclusion.

Cold War

The period of geopolitical tension and ideological conflict between the Soviet Union and the United States and their respective allies after World War II, lasting until the early 1990s.

Henry Luce

An influential American magazine publisher who co-founded Time, Life, and other significant publications in the 20th century.

Freedom

The capacity to behave, communicate, or ponder freely, without any restrictions or barriers.