A Differentiation-Based Competitive Advantage

question 29

Multiple Choice

A differentiation-based competitive advantage

• A) nearly always is attached to the quality and service aspects of a company's product offering.
• B) most often is the result of highly effective marketing and advertising campaigns designed to build awareness and recognition of the product or service offering.
• C) requires developing at least one distinctive competence that buyers consider valuable.
• D) hinges on a company's success in developing top-of-the-line product features that will command the biggest price premium in the industry.
• E) often hinges on incorporating features that: (1) raise the performance of the product,(2) lower the buyer's overall costs of using the company's product,(3) enhance buyer satisfaction in intangible or noneconomic ways,or (4) deliver value to customers by exploiting competitive capabilities that rivals can't match.

---

Definitions:

Competing Products

Competing products are goods or services offered by different businesses that serve the same purpose or meet the same customer needs as one's own products.

Software Salesperson

A sales professional specializing in selling software products and solutions to customers.

Product Modifications

Changes or alterations made to a product's design, features, or specifications to improve its appeal, functionality or to cater to different market segments.

Dress in Armor

The act of wearing protective gear historically used in combat; metaphorically can refer to preparing oneself for challenging situations.