A Broad Differentiation Strategy Generally Produces the Best Results in Situations

question 23

Multiple Choice

A broad differentiation strategy generally produces the best results in situations where

• A)buyer brand loyalty is low.
• B)few rivals are following a similar differentiation approach.
• C)new and improved products are introduced only infrequently.
• D)most rivals are seeking to differentiate their products on most of the same features and attributes.
• E)price competition is vigorous.

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