Two Analytical Tools Useful in Determining Whether a Company's Prices

question 39

Multiple Choice

Two analytical tools useful in determining whether a company's prices and costs are competitive are

• A)SWOT analysis and key success factor analysis.
• B)SWOT analysis and benchmarking.
• C)value chain analysis and benchmarking.
• D)competitive position assessment and competitive strength assessment.
• E)driving forces analysis and SWOT analysis.

Comprehend how expectations about future prices affect current demand.

Understand the law of supply and its effect on production levels as prices change.

Comprehend the law of demand and its manifestation through the inverse relationship between price and quantity demanded.

Identify factors that shift demand curves, including future price expectations and changes in the prices of related goods.

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Definitions:

Brand Voice

The distinctive personality a brand conveys through its communication style, tone, and choice of words across all platforms.

Difference

A point or way in which people or things are not the same; the state or condition of being unlike or dissimilar.

Personal Brands

The practice of marketing individuals and their careers as brands, emphasizing their personal image and values.

Identify

To recognize or establish the identity of a person, place, thing, or concept, distinguishing it from others.