Which One of the Following Is Not a Characteristic of an Effectively

question 1

Multiple Choice

Which one of the following is not a characteristic of an effectively worded strategic vision statement?

• A) directional (is forward-looking,describes the strategic course that management has charted and the kinds of product-market-customer-technology changes that will help the company prepare for the future)
• B) easy to communicate (is explainable in 10 to 15 minutes,can be reduced to a memorable slogan)
• C) graphic (paints a picture of the kind of company management is trying to create and the market position or positions the company is striving to stake out)
• D) consensus-driven (commits the company to a "mainstream" directional path that most all stakeholders will enthusiastically support)
• E) focused (is specific enough to provide guidance to managers in making decisions and allocating resources)

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