Examlex
The elements of a company's business model are
Persuasion
The act of influencing someone's beliefs, attitudes, intentions, motivations, or behaviors through argument, reasoning, or appeal.
Speaker's Appearance
The physical look of a speaker, which can influence audience perception and reception of the message communicated.
Cognitive Dissonance
Cognitive dissonance is a psychological concept describing the discomfort experienced when holding contradictory beliefs, values, or attitudes, typically leading to a change in one of them to reduce the dissonance.
Attitudes
are psychological tendencies expressed by evaluating a particular entity with some degree of favor or disfavor.
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