With Easily Sold Products

question 29

Multiple Choice

With easily sold products:

• A)companies prefer a more aggressive sales force.
• B)the base compensation tends to be more important.
• C)the incentives provided in the form of commissions tend to be more important.
• D)companies tend to set lower sales targets.

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Definitions:

Consumer Decision-Making Process

The stages a consumer goes through before purchasing a product, including problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.

Derived Demand

A situation where the demand for one product or service occurs as a result of the demand for another product or service.

Resellers

Businesses or individuals that buy products or services with the intention of selling them rather than consuming or using them.

Institutional Buyers

Organizations that purchase goods and services in large volumes for operational purposes, not for individual consumption.