Opportunity Management CRM Occurs When a Website Has Stored Enough

question 46

True/False

Opportunity management CRM occurs when a website has stored enough data about a person's likes and dislikes to fashion offers more likely to appeal to that person.

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Definitions:

Program Evaluation

The systematic method for collecting, analyzing, and using information to answer questions about projects, policies, and programs, particularly about their effectiveness and efficiency.

Types

Various kinds, sorts, or forms that distinguish one set of things or behaviors from another.

Quantitative Evaluation

A method of assessment focusing on numerical measurement and statistical analysis to understand and interpret phenomena.

Qualitative Evaluation

An assessment method focusing on descriptive and thematic analysis rather than numerical data to understand phenomena.