What Occurs When a Website Can Know Enough About a Person's

question 36

Multiple Choice

What occurs when a website can know enough about a person's likes and dislikes that it can fashion offers that are more likely to appeal to that person?

• A) Operational CRM
• B) Analytical CRM
• C) Website personalization
• D) List generators CRM

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Definitions:

Decision-Making Strategy

A methodological approach to choosing among different options or actions based on specific criteria, objectives, or principles.

Autocratic

A leadership style characterized by individual control over all decisions and little input from group members.

Charismatic Leadership

Leadership style based upon the leader’s (perceived) possession of charisma.

Personality Trait

Characteristic patterns of thought, emotion, and behavior that are relatively stable over time and across different situations.