What Is an Example of Using Cluster Analysis in Business

question 96

Multiple Choice

What is an example of using cluster analysis in business to create target-marketing strategies?

• A) Google search
• B) First name information
• C) Zip code segmentation
• D) Last name associations

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Definitions:

Social Exchange Theory

A theory suggesting that human relationships and social interactions are based on the exchange of resources, rewards, and benefits.

Equality in Marriage

The state in which spouses share responsibilities, decisions, and power equally within their relationship.

Cohabit

To live together and have a sexual relationship without being married.

Societal Level

Refers to the broader, macro-scale operations or phenomena within a society.