What Is Web Analytics

question 67

Multiple Choice

What is web analytics?

• A) The analysis of text flowing across the Internet, including unstructured text from blogs and messages
• B) The analysis of recorded calls to gather information-brings structure to customer interactions and exposes information buried in customer contact center interactions with an enterprise
• C) The analysis of unstructured data to find trends and patterns in words and sentences
• D) The analysis of unstructured data associated with websites to identify consumer behavior and website navigation

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Definitions:

Telephone Consumer Protection Act

A United States federal law enacted in 1991 designed to restrict telemarketing calls, the use of automated telephone equipment, and the sending of unsolicited faxes and texts.

Cold Calling

A technique in sales where sales reps make unsolicited calls to potential customers, who have had no prior contact with the salesperson.

Personal Selling Process

A series of steps undertaken by sales professionals to identify potential buyers, communicate benefits, and persuade them to make a purchase.

Do Not Call Registry

A list or database designed to manage and prevent unsolicited telemarketing calls to those who have registered their contact information.