Examlex
Describe and identify visitor, exposure, visit, and hit website metrics.
Net Present Value
The difference between the present value of cash inflows and the present value of cash outflows over a period of time, used to assess the profitability of an investment or project.
Discount Rate
The interest rate used in discounted cash flow analysis to determine the present value of future cash flows.
Time Value of Money
The concept that money available at the present time is worth more than the same amount in the future due to its potential earning capacity.
Cash Flows
The inflows and outflows of cash for a business, representing the movement of money into and out of the organization.
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