Kevin Campbell Is an Incoming Freshman at Your College

question 58

Multiple Choice

Kevin Campbell is an incoming freshman at your college.Kevin is frustrated by the cost of books, tuition, and expenses, and he also needs to purchase a rather expensive laptop.In an effort to save money, Kevin begins a Facebook group finding other college students who need to purchase laptops.Soon, Kevin's Facebook group has close to 100,000 students.Kevin decides to collectively approach different computer companies to see if his group qualifies for a special discount.What business strategy is Kevin using to purchase laptops?

• A)Collecting business intelligence
• B)Decreasing entry barriers
• C)Purchasing a substitute product
• D)Increasing buyer power

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Definitions:

Interval Scales

A type of numeric scale where the order of numbers is significant and the difference between values is standardized; however, there is no true zero point.

Forecasting

The process of predicting future trends, demands, or events based on historical data and analysis.

Planning

The process of setting goals, defining strategies, and outlining tasks and schedules to achieve these goals in an organization.

Marketing Plan

A comprehensive document outlining a company's advertising and marketing efforts for a specific period of time.