MIS Can Add Value to Both Primary Activities and Support

question 60

Multiple Choice

MIS can add value to both primary activities and support activities in the value chain.Which of the following is not an example of a company adding value by the use of MIS in a primary activity?

• A)Scottrade Corp.creating an online system for employees to track paychecks, benefits, wellness rewards program, and other employee benefit items.
• B)A system for the sales and marketing departments to track specific sales targets and follow up processes.
• C)An easy electronic survey, similar to the survey monkey, to be sent to the customer right after a service was completed.
• D)Royal Crest Dairy using their custom order and delivery system through an easily accessible Web portal for the customer to track delivery status.

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Definitions:

Operant Response

A behavior that is strengthened or weakened by the consequences that follow it, as described in operant conditioning.

Extinction

In behavioral psychology, the gradual weakening and disappearance of a conditioned response when the conditioned stimulus is repeatedly presented without the unconditioned stimulus.

Continuous Punishment

A behavioral training method where every instance of the unwanted behavior is punished, aiming to decrease or eliminate that behavior.

Edward Thorndike

An American psychologist who developed the law of effect, emphasizing the role of rewards in learning.