Rowland Perry, a Headhunter in Manhattan, Is Required to Find

question 4

Multiple Choice

Rowland Perry, a headhunter in Manhattan, is required to find a capable candidate for the position of creative director for an ad agency. The creative director is a highly specialized position which requires the selected candidate to guide individual advertising campaigns for a diverse set of clients. Which of the following tools would help Rowland most in his search for a creative director?

• A)expert location system
• B)neural network
• C)data warehouse
• D)dashboard

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Definitions:

Share

A unit of ownership in a company or financial asset, often traded on a stock exchange.

Arithmetic Average Return

The simple average of a series of returns over a period of time, calculated by summing the returns and dividing by the number of periods.

Jensen's Measure

A performance evaluation measure that calculates the excess return a fund generates over its expected return, given its level of risk.

Risk-Free Return

The theoretical return on an investment with no risk of financial loss, often represented by the yield on government securities such as U.S. Treasury bonds.