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Undifferentiated Targeting
A marketing strategy that views the market as one big segment and thus uses a single marketing approach for all customers, ignoring individual segments.
Lifestyle Marketing
A marketing strategy that targets consumers based on their interests, hobbies, and lifestyle choices to promote products or services.
Niche Marketing
A marketing strategy focusing on a specific segment of the market by addressing particular needs and preferences that are not typically targeted by competitors.
Perceptual Map
A visual representation used by marketers to depict consumers' perceptions of different brands or products relative to each other on one or more dimensions.
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