The Click-Through Rate (CTR)is Computed as ________

question 1

Multiple Choice

The click-through rate (CTR) is computed as ________.

• A)the number of visitors who click on the ad divided by the number of impressions
• B)the number of impressions viewed during the advertising campaign
• C)the number of visitors who click through the ad divided by the number of websites on which the ad is placed
• D)the number of ad impressions delivered to viewers divided by the number of sales made through clicks on the ads

---

Definitions:

Bystander Effect

A social psychological phenomenon whereby individuals are less likely to offer help to a victim when other people are present.

Media And Violence

The study or hypothesis that suggests a correlation between exposure to violent content in media and aggressive behavior or attitudes in individuals.

Nonaggressive Children

Children who do not display aggressive behaviors towards others and tend to solve conflicts through peaceful means.

College Cafeteria

A dining area within a college or university where students, faculty, and staff can eat meals or snacks.