The Click-Through Rate (CTR)is Computed as ________

question 1

Multiple Choice

The click-through rate (CTR) is computed as ________.

• A)the number of visitors who click on the ad divided by the number of impressions
• B)the number of impressions viewed during the advertising campaign
• C)the number of visitors who click through the ad divided by the number of websites on which the ad is placed
• D)the number of ad impressions delivered to viewers divided by the number of sales made through clicks on the ads

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Definitions:

Earned Revenue

Income generated from the sale of goods or services related to the core business operations.

Accrued Wages

Wages that have been earned by employees but have not yet been paid by the employer.

Independent Contractor

An individual or entity contracted to perform work for—or provide services to—another entity as a non-employee, thereby offering flexibility and operational advantages for the hiring entity.

Journal Entry

A record in accounting that represents the debit and credit sides of a transaction, reflecting changes in account balances.